Why Now Is the Perfect Time to Build a Micro Resort
The Piaule resort is situated in New York's Catskill Mountains
The travel world is buzzing with news: Marriott’s recent acquisition of Postcard Cabins has sent shockwaves through the hospitality industry. It’s not just a business move—it’s a sign of the times. Travelers are demanding more than just a bed; they want an experience. And that experience often comes wrapped in wood, nestled in nature, and styled with an aesthetic so compelling, it practically begs to be Instagrammed.
Welcome to the age of the micro resort. With just a handful of thoughtfully designed cabins in the right location, you can create a retreat that speaks to this new generation of travelers—and unlock incredible earning potential. Here’s why the time to act is now and how you can turn a dream of hosting into a thriving, high-ADR business.
A Studio Villa by Tomu in the Shenandoah Valley
The Rise of Retreats Over Routine
Generic hotels are fading into the background. Today’s traveler wants a story, a vibe, a sense of place. They’re flocking to the Smoky Mountains for the misty magic, to Lake Tahoe for year-round lakeside adventures, and to Asheville for a blend of luxury and lush Blue Ridge views.
These aren’t just places—they’re emotional escapes. They’re the antidote to Zoom fatigue and 24/7 connectivity. And people aren’t just visiting; they’re returning, sharing, and telling friends about the intimate cabin stays that feel like home—but better.
Marriott knows this. Their acquisition of Postcard Cabins highlights a seismic shift: the future of hospitality is smaller, more curated, and deeply experiential.
A Cabin Revolution: Why Modular Design is the Key
Building a world-class retreat might sound like a monumental task, but innovation in modular design is flipping the script. Prefabricated modular cabins offer a smarter way to create stunning micro resorts without compromising on design or quality.
Efficiency Without Sacrifice: Unlike traditional construction, modular cabins can be completed in months, not years.
Built for Beauty: Hospitality-grade finishes and clever layouts ensure every cabin feels like a boutique stay.
Eco-Chic Appeal: Sustainable materials and energy-efficient features attract eco-conscious travelers.
With a modular solution like Tomu, you can create a breathtaking retreat that’s both functional and luxurious—whether it’s a cluster of two or twenty cabins.
Karoo Retreat
How to Build a Destination Travelers Crave
Crafting a micro resort isn’t about quantity; it’s about quality. The best retreats don’t just provide a place to sleep—they offer a reason to dream.
Step 1: Choose a Destination That Tells a Story
The right location is everything. Here are some high-demand destinations for 2025:
Smoky Mountains, TN/NC: Mystical mornings and year-round appeal.
Lake Tahoe, CA/NV: A playground for outdoor lovers.
Asheville, NC: The perfect mix of artsy charm and natural beauty.
Bar Harbor, ME: Rugged coastal vibes meet serene cabin culture.
Step 2: Design for Experience
A successful cabin is more than a room—it’s an experience. Think floor-to-ceiling windows framing the trees, cozy nooks for reading, and fire pits for late-night storytelling under the stars. Every detail should feel intentional and inspired.
Step 3: Partner for Success
Don’t let logistics hold you back. Partnering with a boutique hospitality management company can turn your dream into a seamless operation. These experts handle bookings, guest services, and pricing strategy, letting you focus on growing your vision.
Piaule booking site, rooms are regularly over >$700/night
Small Retreats, Big Returns
Here’s the secret: you don’t need a massive resort to create a major impact. Hinter House built a brand with just two cabins, and their bookings? Consistently through the roof. A well-crafted retreat can achieve ADRs over $700 per night in high-demand locations. Imagine the potential when every detail of your property is tailored for the kind of traveler who values intimacy, design, and escape.
The beauty of the micro resort model is scalability. Start with a few cabins, test the waters, and expand as demand grows. The low-risk, high-reward nature of this model makes it accessible for aspiring hosts and seasoned investors alike.
2025: The Year of the Cabin Boom
If Marriott’s move is any indication, the demand for experiential retreats is only going to grow. The combination of a booming travel market, rising interest in off-the-grid escapes, and the flexibility of modular design makes 2025 a prime time to dive in.
Imagine this: a cluster of modern, design-forward cabins tucked into the woods of the Smoky Mountains or perched along the shores of Lake Tahoe. Managed by experts, marketed as an intimate retreat, and drawing in guests who are willing to pay top dollar for a stay that feels like their own private sanctuary.
This isn’t just a trend—it’s the future. And with the right tools and vision, you can be part of it.
Ready to start building your dream retreat? With modular cabins designed for hospitality and a booming market for experiential stays, there’s never been a better time to create something extraordinary. Reach out today to learn how Tomu can help you build a micro resort that travelers will love—and remember. 🌲✨
